FAMILY KNOW-HOW EXPECTS 2010 PROFIT

       A net profit of Bt100 million is expected next year for SET subsidiary Family Know-How after it extends its broadcasting to 18 hours a day, GMM Grammy chairman Paiboon Damrongchaitham said yesterday.
       GMM recently bought more than half of the unit.
       Family Know-How owns the Money Channel, which provides financial and investment-related content to other channels and the SET.
       SET president Patareeya Benjapholchai said she welcomed GMM's entry, because the subsidiary had suffered losses in recent years.
       Paiboon said after a shareholding restructuring, airtime would increase from eight-a-half hours a day to 18 hours. Broadcast of SET content will remain at eight-a-half hours, while the company will produce an additional nine-and-a-half hours of programming for others.
       This should generate an additional Bt400 million in revenue next year, he said.
       "Our target clients are listed companies. GMM believes the new business will go well, because we have more than 20 years' experience in television. We have marketing teams and experts in the field who can run it," he said.
       GMM Grammy director Sumeth Damrongchaitham said existing employees would remain, due to their knowledge of the capital market, while new, creative people would be hired to design attractive programmes that could attract a bigger audience share.
       New programmes for the additional broadcast hours are now being designed, and listed companies can advertise on the channel, he said.
       "The Money Channel has an audience base of 1 million viewers. We believe that number will increase once we adjust the programming," he said.
       Family Know-How will have registered capital of Bt50 million after the restructuring.